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Catherine Soper
Public Affairs Manager

Cord Media Hired for Marketing and Advertising Support for Port of Everett’s Waterfront Place Development

Red Propeller completes work on character and personality for waterfront

Post Date:02/11/2015 11:57 AM
Everett, Wash. – The Port of Everett has hired Cord Media to bring the new, mixed-use Waterfront Place Central project to life.

Using the personality and authenticity of place created for the project by Red Propeller, Cord Media will be tasked with developing the strategic advertising and promotional planning for the Port’s Waterfront Place Development for land and water business, development of collateral materials and a website, video production and media placement.

"We are very excited to be working with the Port of Everett on its Waterfront Place project," Cord Media CEO Jonas Udcoff said. "Several members of our team have significant experience in the Seattle market, and in tourism and master-planned communities, so we look forward to sharing our talents and passion for the region in this long-term redevelopment effort. We anticipate Cord Media playing an integral part in bringing this amazing vision to fruition."

Terrie Battuello, the Port’s Chief of Business Development, said “the work Red Propeller did in incorporating the history and culture of the city of Everett allowed those considering approval and investment in this project to understand its personality. They’ve positioned us to take the next step, and Cord Media has all the services to make that happen as well as a very hip, and creative staff to represent our brand.”

“It’s been a great pleasure to work with the Port of Everett,” Red Propeller Principal Alison Jeffries said. “We truly enjoyed assisting the Port in developing a positioning strategy and story for Waterfront Place.  Waterfront Place will be an incredible addition to the Everett community and a destination for years to come.”

Our History … Our Future

The Port of Everett intends to honor the history of the waterfront industry at the new Waterfront Place — paying tribute to the work of the railroad and mill workers and fishermen while protecting significant waterfront resources for the community’s enjoyment.  Waterfront Place is a practical, no-nonsense neighborhood, where craft trades provide an authentic pulse to the rhythm of this creative neighborhood engaged in diverse real family-wage jobs, enviable Northwest lifestyles, and water-inspired recreation.


Visit or call Lisa Lefeber, Director of Public Affairs, at 425-388-0617 or by email at


About Waterfront Place
Waterfront Place is a new community where people can live, work, shop, relax and find entertainment. The project includes 15 new public gathering spaces, up to 660 housing units, two waterfront hotels, at least 10 fine and casual dining restaurants, and 662,000 sq. ft. of commercial, retail and marine sales and services. The project brings $33 million in public infrastructure funded by the Port’s capital improvement plan, plus immediate opportunities for private developers anticipated at $330 million. At full build out, the project will support more than 2,000 jobs and $8.6 million in new tax revenue for the city.

About Cord Media
Cord Media Company is a full-service advertising and marketing agency that performs all its work in-house. The company is located in Palm Springs, California and has decades of experience in tourism, hospitality and real estate development. Cord Media’s client list includes resorts, restaurants, homebuilders, tourism and gaming.

About Red Propeller
The Red Propeller team specializes in marketing, branding and place-making for real estate projects. The Seattle-based company works with municipalities, developers and real estate companies to develop strategic and effective outreach and communication strategies for launching the personality of new developments. Red Propeller has worked with Everett’s Library Place and Nordstrom’s entry into the Japanese market to name a few.

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